Career opportunities- Sports information director and Media relations Essay

Career opportunities- Sports information director and Media relations coordinator - Essay Example should possess good verbal and written communications, interpersonal relations, good presentation skills, and ability to work a flexible schedule (Gresham, 2015). According to Gresham (2015), to become a sports information director, one needs to pursue a degree in marketing, communication or sports. Further, one needs to get certification from the College Sports Information Directors of America to show that one has knowledge and acumen to succeed. The media relations coordinator acts as the principal point of contact for all public and media relations efforts. They engage in shaping and propagating the broad communication strategies that will influence the audiences (Loughborough University, 2010). The entry level of a media relations officer includes a bachelor’s degree in communication, public relations or any other related field. One also needs knowledge and experience with media monitoring software, online media databases, excellent attention to details, and proficiency in computer skills, ability to work independently, excellent written, verbal and interpersonal communication skills and good networking skills (Marketing Schools.org., 2012). To become a public relations coordinator, one needs to go through the general education. The person should have the ability to communicate fluently both in writing and in speech. One should also get training in marketing, communications and writing. Additionally one should be networked by joining the Public Relations Student Society of America. One should also get to go for internships while in school to gain the hands-on knowledge (Marketing Schools.org.,