Home Video Game Industry Analysis Essay - 862 Words

Subject: The Home Video Game Industry: Industry Analysis History In 1949 the video game was thought of for the first time by an engineer named Ralph Baer but it would be years before video games would enter the spotlight.1 In 1972 Steve Bushnell started the first gaming company Atari. Until 1978 there were very few games for the home system. In 1982 Atari releases a newer version and sales start to sore. In 1985 Nintendo enters the market with the NES. Nintendo still outsells both companies 10 to 1. In 1995 Sega releases Sega Saturn three months before the projected date and there are not enough games released because of this and sales are dismal. The same year Sony releases the Playstation at $100 less than expected with a†¦show more content†¦Opportunity exists when entry into the market is preceded by all others in the industry. Industry trends are leaning towards older population who appreciate graphics and complexity of games and have the resources to pay more for those games. Many gamers are ready to upgrade systems as new technology emerges. Threats to the industry include strong market competition, rapid development of technology, the cost of technology and the rating system given to games. Sub-markets are also gaining popularity including the handheld market and online gaming, which threaten market share. Business and Corporate Strategy Corporate and business level strategies for this industry are equivalent. The inferred industry mission is to provide entertainment through interactive technology. The industry as a whole falls into the maturity segment of the life cycle. Generic competitive industry average is differentiation among games, graphics, and abilities/extras of the game console. In the beginning the strategy focused on the hardware to make profits.3 The strategy has shifted to software for increased growth. Functional strategies include; superior quality in game graphics and well built hardware. Games have evolved from single applications to cartridges to CD-ROM. Graphics have evolved similarly from 8 to 16 to 32 bit. Threats stated in the SWOT analysis can be minimized by staying at the forefront of theShow MoreRelatedEssay on Week 5 â€Å"Case Analysis: Video Game Console Industry in 2012†1266 Words   |  6 PagesWeek 5 â€Å"Case Analysis: Video Game Console Industry in 2012† Grantham University BA490 Business Policy and Strategy Case Analysis: Video Game Console Industry in 2012 Page 1 Executive Summary The video game console industry is a very competitive segment. This segment requires a keen eye on product development as well as strategic product marketing and a rather large logistics arm to ensure rapid distribution to targeted areas. Video game industry in the US, whichRead MoreVideo Games And The Video Game Industry1344 Words   |  6 Pages In the year 2016, the video game industry hit an important milestone. 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